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Last Updated: October 3, 2026
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Curious how top brands track what really drives sales? In this live session, Sofya from Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you're not? You're not alone. In this video, we're going to be talking about Discover how leading media buyers are leveraging Wondering how to analyze user behavior in a funnel? In this video we are talking about Lunch and Learn WIth Rasmus Arvidsson Rasmus Arvidsson, CEO of TrueROAS Get 30% off your first month of TrueROAS! Stop trusting Meta's ROAS blindly — it's costing you money in 2025.If you're scaling Meta ads (Facebook + Instagram) based only ... Topic 4 gave us the models. Now we apply them to something messier: a real, cross-device, cross-channel customer journey. Historically, if a person engaged with an ad on Amazon but purchased from another retailer Target or Kroger, the advertiser ...
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