![Why Real Expertise is the Most Important Ranking Factor of Them All [MozCon 2022] — Lily Ray](https://i.ytimg.com/vi/KEf-f-i7GLY/mqdefault.jpg)
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Last Updated: October 3, 2026
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Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to Since day one of SEO, marketers have tried to determine what mz.cm/1dN3u4l A frequently asked question in the SEO world is whether or not branding plays a part in The level of trust users have in your brand's expertise is an important component when vying for that spot, but moz.com/blog/getting-branded-searches-right- What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? MozCon 2023 - Video bundle available now! mz.cm/47aJioh Description: In this presentation, Lily will ... moz.com/blog/optimizing-for-rankbrain- Using PageRank alone to measure SEO progress will yield some ugly results, but that doesn't mean it's an entirely useless metric! Do you ever have to explain the importance of domain authority to clients or co-workers who have little or no SEO experience?
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